Pitch & Plate × People by People
A live business experiment · Marbella

The Experiment Lunch

You don’t discover a team in a meeting room. You discover it when something unexpected happens.

A three-course lunch where strategy, psychology, food and human behaviour come together — created for founders, leadership teams, companies and individuals who want to understand more about how they think, decide, lead and react.

12:00 Start 3 Courses Shared lunch 5 or 6 people at each table
The premise

This is not a normal business lunch.

And it is not traditional team building.

The Experiment Lunch puts you and your team inside a carefully designed challenge. You will have to make decisions, use limited resources, read situations, communicate, adapt, choose who to trust and lead when the answer is not obvious.

Sometimes you may have to change your entire strategy — all while sharing a three-course lunch around the table.

The experience is entertaining while you are inside it.
What it reveals can be surprisingly real.
The collaboration

Experience meets people strategy.

The Experiment Lunch is created by Pitch & Plate, in collaboration with People by People.

People by People brings expertise in people strategy, talent, leadership, team performance and organisational development. Together, we combine experience design with human and business insight to reveal how people communicate, lead, collaborate and respond when situations become less predictable — whether they arrive as part of a company or as an individual.

Pitch & Plate Creates the environment, experience, connection and human interaction.
People by People Brings the strategic perspective around people, teams, performance and organisational dynamics.
The experience

How it works

You experience it first. Then we reveal what happened — and what it says about the way people naturally work together.

01

12:00 — Arrival

Guests arrive, meet the other participants and take their places.

02

The lunch begins

A three-course daytime lunch is served while the experience gradually unfolds.

03

The challenge

Teams receive missions, information and resources. Every decision can influence what happens next.

04

The unexpected

New situations are introduced. Plans change. Resources become more valuable. People have to react.

05

The final move

The teams make their final decisions. There is a winning team and a prize — but winning is only part of the experience.

06

The reveal

Experts unpack leadership, communication, decision-making, trust, influence, collaboration, pressure and the roles people naturally take when there is no script.

What comes to the surface

What will you discover?

You may arrive with your team, or you may arrive alone. Either way, you may leave seeing the people around you — and yourself — differently.

01

Your natural leadership style

What happens when nobody assigns the roles?

02

Decision-making under uncertainty

How you respond when information is incomplete or changing.

03

Clarity under pressure

Who creates direction when the room becomes less predictable.

04

Influence & negotiation

How resources are shared, protected, traded and prioritised.

05

Communication patterns

Where information flows well — and where it begins to break down.

06

Team behaviour

How personalities affect collective decisions, competition, change and opportunity.

The table matters

Food is part of the experiment.

The lunch is not a break between activities. The lunch is the environment.

Eat. Talk. Negotiate. Think. Laugh. Observe. Compete. Connect.

Food lowers formality. It changes the atmosphere and creates a more natural environment for human behaviour to appear. That is precisely what makes this different from a conventional workshop.

Expert insight

Experience first. Understanding after.

The experience combines psychology, human behaviour, leadership, business strategy and team performance — not to judge people, but to create awareness.

Replace with expert photo

Expert 01

Psychology / Human Behaviour

Replace with expert photo

Expert 02

Leadership / Strategy

Replace with expert photo

Expert 03

Team Performance / Business

Who it is for

Built for people who build.

For companies and leaders who want more than another corporate activity.

Individuals

Join a curated table to understand more about yourself — how you react, decide, communicate, lead and adapt when the situation changes.

Companies

Bring employees or leadership into an experience that goes beyond conventional team building.

Founders

Discover how you lead, negotiate, respond to uncertainty and work with different personalities.

Leadership Teams

See dynamics that can be difficult to recognise inside the normal working environment.

Entrepreneurs

Test instinct, strategic thinking, communication and adaptability.

Private Corporate Editions

Bring the format into a private setting tailored to your company, team and objectives.

Intentionally intimate

Tables of 5 or 6 people.
One shared experiment.

Every table is deliberately limited to five or six people. The smaller format creates enough space for every person to participate, react, be observed and contribute to the decisions around the table.

Join with your company or team, or come as an individual and request a place at a curated table.
You are not watching it.
You are inside it.
Why we created it

Real business is rarely predictable.

Business has spent decades teaching people how to perform inside predictable environments: meetings, presentations, workshops and assessments.

Markets change.
People change.
Information arrives late.
Resources disappear.
Opportunity appears.
Pressure changes behaviour.

The Experiment Lunch creates a controlled environment where some of those dynamics can be experienced around one table.

Learn through doing.
Understand through experiencing.
Connect through sharing.
The next edition

Choose how you want to enter the experiment.

The Experiment Lunch is open both to companies and to individuals. Each table has only 5 or 6 people, so places are curated rather than simply filled.

Coming on your own?

Request a place at one of the tables.

Tell us a little about yourself and why you want to join. We will consider the mix of each table and place you where the experience can be most valuable.

Send an Individual Request
Companies & teams

Bring your team into the experiment.

Explore the format, objectives and private company options in the Experiment Lunch brochure.

Download the Brochure
The Experiment Lunch

Come for lunch.

Leave knowing more about how you lead.

More about your team. More about the people around you. And, if you come as an individual, more about how you personally react, decide and behave when the situation changes.

Three courses.
One experiment.
No predictable outcome.
Starts at 12:00.

Each table holds only five or six people. Individuals can request a place and we will curate the table mix for the next available edition.